About MyFrame
MyFrame is a consumer hardware and software company focused on connected family photo frames. We design colour e-paper displays intended for calm, print-like viewing at home, paired with mobile and cloud tools that make it easy for trusted relatives to send photos without turning the living room into another feed of notifications.
Headquartered in Hong Kong SAR, MyFrame ships products internationally from online channels and supports customers through email, help documentation, and the mobile app experience. The brand message is emotional and practical at the same time: families—especially across distance—deserve a simple way to keep memories visible where people actually live.
What we make
- Hardware: Connected photo frames using reflective colour e-paper technology, intended for indoor placement, long standby time relative to luminous displays, and gentle visibility under ambient light.
- Software: Companion mobile applications and cloud services for pairing, account security, album workflows, invitations, playback behavior, diagnostics, and updates.
- Commerce & support: Official website with checkout, order communication, documentation downloads, help center, and contact workflows for logistics and product questions.
Specific model names, bezel sizes, regional certification marks, and connectivity options may vary by SKU. Always cite model names exactly as shown on the product page or packaging supplied to you.
Positioning and differentiation
- Private by design: MyFrame emphasizes family-controlled albums rather than public social performance.
- Home-first experience: The product is meant to sit quietly on a desk, shelf, or wall—not to demand constant interaction.
- One-time purchase story: Normal family use is positioned around hardware purchase without a required subscription for core photo delivery.
- Giftability: Strong use cases for parents, grandparents, couples, and long-distance relatives; positioned for birthdays, holidays, weddings, and “thinking of you” moments.
Key messages for journalists
- “Where family appears.” Photos become part of the room, not only the camera roll.
- “Built for real homes.” Low-glare e-paper aesthetic, simple daily operation.
- “Send remotely, enjoy simply.” Younger family members can contribute; recipients are not forced into complex technology tasks.
Suggested short description (≤ 40 words)
MyFrame is a connected colour e-paper photo frame for families who want private albums and calm home viewing. The mobile app pairs the device to Wi-Fi so trusted relatives can send photos to a dedicated display—without another noisy social feed.
Suggested medium description (≈ 120 words)
MyFrame manufactures connected family photo frames that combine colour e-paper displays with mobile apps and secure cloud infrastructure. The product is designed for parents, grandparents, couples, and gift-givers who want meaningful photos visible in the home—not buried on a phone. Setup centers on pairing, Wi-Fi connectivity, and albums that stay within invited family circles. MyFrame emphasizes a paper-like viewing experience suited to living spaces, bedrooms, and desks, alongside straightforward checkout and support through the official website. The company operates internationally from Hong Kong and continues to expand documentation, localization, and retailer stories as new models ship.
Boilerplate (long)
MyFrame designs and delivers connected photo frame hardware and companion software for private household sharing. The ecosystem spans mobile apps, secure backend services, firmware updates, and customer support tools that help families pair devices, curate albums, and troubleshoot connectivity. MyFrame markets its frames as emotionally resonant gifts and everyday household objects—products that make grandchildren, weddings, pets, and ordinary weekends visible on a surface designed for calm, print-like presence rather than continuous backlighting. The business sells through its official online store and communicates product capabilities, shipping expectations, and privacy commitments through policy pages and help center content.
Product facts (check before publishing)
- Category: Connected digital photo frame; colour e-paper display; family communication hardware.
- Primary audiences: Families, parents, grandparents, couples, long-distance relatives, gift buyers.
- Typical channels: Official website, App Store / Google Play listings (region availability may vary), support email, help center articles, downloadable documentation PDF.
- Company contact: contact@myframe.ink · Contact form
- Office (communications & operations): RM11, 13/F, BLK C WONG KING IND. BLD., 192-198 CHOI HUNG RD, SAN PO KONG, HONG KONG
Brand assets and visuals
Official logos and product renders are available from the MyFrame website asset paths (for example the header logo served on the homepage). When publishing:
- Do not stretch, recolor, add effects, or crop the logo in ways that remove clear space.
- Place the logo on clean backgrounds with sufficient contrast.
- Use current product photography; avoid mixing outdated bezels or accessories not sold with the quoted SKU.
- Do not imply endorsement from platforms (Apple, Google, Instagram, etc.) beyond factual statements about app availability where true.
Review units and loaner policy
Media inquiries about review units, photography loans, or briefing calls should include publication name, audience geography, expected publish window, and shipping address requirements. Availability depends on inventory, region, and export considerations.
Interview topics we can speak to
- E-paper in the home versus traditional LCD photo frames.
- Designing technology for multi-generational households.
- Gifting workflows, onboarding for non-technical recipients, and support realities.
- Privacy model for family albums versus advertising-driven photo products.
- International logistics, regional power accessories, and certification labeling.
Trademarks
MyFrame and associated logos are trademarks of MyFrame or its affiliates. Third-party names (for example operating system vendors or payment brands) belong to their respective owners.
Media contact
For press requests, partnership discussions, or clarifications on specifications, contact contact@myframe.ink with “Press” in the subject line, or use Contact Us on the official site.
Introductory product video on YouTube (for editorial use when embedding is appropriate): https://youtu.be/_8bVyx_Jiv8